The Dayton Defender
The area of influence is economically sound with 36.74% of its income per household ranging from $32,000 to $200,000.
Fact – We cover the Dayton, Ohio Region. The Defender has a paid circulation and is distributed in numerous locations throughout the area.
Fact – We are the most efficient medium for targeting one of the most economically select group of customers in the Midwest.
Fact - Over 70,000 persons read the Defender each week. They are people willing and able to buy your goods or services. African Americans in Dayton spent nearly 900 million dollars last year. They tend to be exceptionally loyal and are always repeat customers.
Retail Spending Data
Food Store $152
4701 Bufort Dayton, Ohio 45424-2020
The Defender advertisements are sold on a per column-inch basis of $12.00 per column-inch
1/2 page: 3 columns x 21
To determine your column inches and cost; count the number of columns your ad will utilize (one column is approximately 2 1/8 inches wide). Multiply the number of columns by the length in inches (this will be the size of your ad in column inches) then multiply the column inch size by the rate on our rate card.
©2002 The Dayton Defender All rights reserved.